Selling a business is often the biggest financial transaction in an entrepreneur’s life and, usually one that sellers are unfamiliar with. Although much has been written on the topic, the best of it is based on real deal-making experience.

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At INSIGHT, we believe that selling a company is not just an accounting or legal matter, but, first and foremost, must be a very proactive sales and marketing matter.

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Rooted in this belief, the principles discussed in this eBook have been extensively proven over our extensive history selling companies.

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What is your company worth?

 

This simple question certainly does not have a simple answer.

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Our no-nonsense eBook will reveal the different calculations and valuation methods a potential buyer may use when making an offer for your business, and how the financial and nonfinancial qualities of your business affect its value.

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Startup companies need to purchase equipment, rent offices, and hire staff. More importantly, they need to grow. In almost every case they will require outside capital to do these things.

 

The initial capital raised by a company is typically called “seed” capital. This brief guide is a summary of what startup founders need to know about raising the seed funds critical to getting their company off the ground.

 

This is not intended to be a complete guide to fundraising. It includes only the basic knowledge most founders will need. The information comes from the experiences of those working, investing and advising startups.

Once a Founder has closed their Seed round, they will begin to consider when and how they should raise their Series A.  This is a simple question but will yield a significant number of conflicting online and offline advice.

 

With a Series A the ‘when’ is more subjective than the ‘how’ and so in this guidebook we provide advice on what to consider when thinking through the timing of your Series A raise.  We then focus on the ‘how’ and provide comments on the process you could adopt and the leverage you can achieve. Finally, we identify several issues that Founders get caught up in when seeking to optimise their round and provide advice on what is and isn’t of consequence.