The subject of selling companies is inundated with information and instruction, but unfortunately, a significant portion of it lacks real-world deal-making experience. Consequently, it becomes challenging for business owners to make informed decisions and maximise their returns on the most important sale they will ever make.
At INSIGHT, we firmly believe that selling a company requires a proactive sales and marketing approach, therefore over the next eight blog posts we are taking each of the eight principles that stem from that conviction. These principles are not just theoretical but have been repeatedly tested and validated over our extensive history of selling companies in a significant number of industries.
Principle Six - Always Look for International Buyers
It doesn’t matter how large or small your company is, to fail to look overseas is another common and serious error.
An overseas buyer will often pay a premium price to secure a foothold in a new market, because the purchase of an overseas business can require less investment and be executed significantly more quickly than building from the ground up.
Even if you end up selling to a local company (which is reasonably likely) the fact that they are competing with international bidders could have a profound impact on the bidding process.
For further information you can read our guidebook:
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